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Taylor Swift returns to Spotify

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Taylor Swift is shaking off her opposition to Spotify and other streaming services.


The singer is restoring her catalog to Spotify, Pandora, and other platforms after pulling out in 2014 over criticism of how the companies pay artists, a source familiar with the situation confirmed.


Each of Swift's five albums will be available across each of the industry's major services, including smaller contenders Tidal and Amazon as well.


Swift had already restored her music to Apple's streaming service after she hashed out a high-profile beef with the company two years ago.


Swift was probably the biggest star to adamantly boycott the new technology and her about-face could have wider implications for the music industry.





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Uber's CEO reportedly sent out rules for sex between employees for a 2013 party

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Writer of really great corporate guidelines.
Writer of really great corporate guidelines.

Image: Farrell/BFA/REX/Shutterstock



Who would have guessed that a company under investigation for chronic sexual harassment would have distributed guidelines for sex between employees before a party in Miami?


According to a report in Recode, Uber CEO Travis Kalanick sent an email outlining those rules before Uber celebrated launching in its 50th city in 2013. In a note reportedly known as the "Miami letter," Kalanick told Uber's employees not to get arrested, use drugs, or throw up at the corporate party. He did tell them to "have a great fucking time." 


In what Recode noted was a very unusual letter for a CEO to send to his staff, Kalanick devoted a paragraph to specific rules surrounding sex between employees. 


4) Do not have sex with another employee UNLESS a) you have asked that person for that privilege and they have responded with an emphatic "YES! I will have sex with you" AND b) the two (or more) of you do not work in the same chain of command. Yes, that means that Travis will be celibate on this trip. #CEOLife #FML


To meet a very low bar, at least the technical rules themselves emphasize the importance of consent. But the fact that they were sent at all and the way they are presented, by Kalanick himself, support the conclusion that Uber suffers from a bro-y, hostile culture where women are, at best, uncomfortable and at worst, sexually harassed. Not to mention Kalanick's #CEOLife complaints. 



The letter is the latest piece of bad news for Uber this week. The company fired more than 20 employees as a result of its internal investigation into sexual harassment. On Wednesday, Uber fired an executive who stole medical documents of a customer who was raped during an Uber ride in India. Kalanick reportedly questioned the woman's report and claimed that she could have made it up as part of a plot by Uber's rival in India, Ola. 


Uber didn't immediately respond to request for comment and confirmation of the Miami letter from Mashable


#FML


Read the full letter below: 


————— Forwarded message —————



From: Travis Kalanick



Date: Friday, October 25, 2013



Subject: 九 Info: URGENT, URGENT - READ THIS NOW OR ELSE!!!!!



To: Uber Team



Hey guys, I wanted to get some important information out there. I've put together a Q&A that we can use when other folks ask what we're doing here, and have some DOs and DON'Ts for our time here in Miami.



You better read this or I'll kick your ass.



__________________________________________



Q&A - If I've missed anything, or you just have a random question, please reply to all on this thread!



Q: What is Uber doing here?



A: Uber has recently rolled out to its 50th global city. We are celebrating this company milestone and others and have organized a local grassroots movement to help bring Uber to Miami. #MiamiNeedsUber



Q: What does the Chinese symbol 九 stand for?



A: 九 translates to the number 9. It is a symbol that has internal meaning at Uber but is something we do not discuss externally.



Q: Is this an Internet bubble boondoggle?



A: It's a celebration of a major milestone for the company, as well as a chance for us to hold a company-wide retreat and organize our efforts globally. It's the one time that everyone in the company can meet in person all the people we work with every day.



_________________



I have gotten a list of concerns from the legal department. I have translated these concerns into a clear set of common sense guidelines. I've also added a few items of my own.



DON'Ts:



1) No lives should begin or end at 九



2) We do not have a budget to bail anyone out of jail. Don't be that guy. #CLM



3) Do not throw large kegs off of tall buildings. Please talk to Ryan McKillen and Amos Barreto for specific insights on this topic.



4) Do not have sex with another employee UNLESS a) you have asked that person for that privilege and they have responded with an emphatic "YES! I will have sex with you" AND b) the two (or more) of you do not work in the same chain of command. Yes, that means that Travis will be celibate on this trip. #CEOLife #FML



5) Drugs and narcotics will not be tolerated unless you have the appropriate medicinal licensing.



6) There will be a $200 puke charge for any public displays on the Shore Club premises. Shore Club will be required to send pictures as proof.



7) DO NOT TALK TO PRESS. Send all press inquiries to Andrew - anoyes@uber.com Additionally, stay vigilant about making sure people don't infiltrate our event. If and when you find yourself talking to a non-Uber (look for the wristband), keep confidential stuff confidential... no rev figures, driver figures, trip figures... don't talk about internal process, and don't talk about initiatives that have not already launched.



___________



DO's:



1) Have a great fucking time. This is a celebration! We've all earned it.



2) Share good music. Digital DJs are encouraged to share their beats poolside.



3) Go out of your way to meet as many of your fellow uberettos as you can.



4) If you haven't figured it out yet, Miami's transportation sucks ass. #Slang as many Miamians, drivers, influencers as you can as passionately as you can and let them know why Uber will make this great city an even better place. Every slang matters. #MiamiNeedsUber…



5) If someone asks to meet the CEO and Founder of Uber, kindly introduce him to Max Crowley.





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This couple got a pretty rotten surprise from UberEats

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Everyone hates the wait between ordering food and the food actually arriving. So, you can imagine the dismay one Toronto couple experienced when their UberEATS order resulted in a couple of extremely old, smelly sandwiches being delivered to their door. 


Anna Kotlikova and Blake Weinzettl ordered pizza and soda from a nearby restaurant, Montana's, this weekend through UberEATS but instead received a paper bag full of rotten sandwiches, and salad. 


Just...how? 



Weinzettl told Mashable in an emailthat the situation began when the app showed the driver being 15 minutes from their location, when the restaurant is only five minutes from their home. He said he placed a call to the driver and was told that he had been waiting for the food for 20 minutes. 


Weinzettl thought he may have mistakenly ordered from a location further away, but upon arrival, the driver confirmed that the order was placed at the restaurant five minutes away. 


"We opened up the brown bag which [Montana's] doesn't ever give when ordering," he told Mashable. "Inside the brown bag was a bag tied up very poorly. Again [Montana's] makes all their packaging very tight and also gives a receipt. There was no receipt."


That's when they found what he described as "the horrible mess of decaying food."


A pretty dilapidated salad came with the sandwiches.


A pretty dilapidated salad came with the sandwiches.

Weinzettl posted photos of the food (if that's what you call it) to Twitter, and tagged UberEats in it. 


"Your uber driver delivered half eaten moldy food (not our order) and played a sick joke on us, customer service was a joke," he wrote.



In a statement to Mashable, a spokeswoman for Uber confirmed that the ride-sharing company is looking into the incident. "We have removed this driver's access to UberEATS as we look further into this," the statement said. 


The company also told CBC Toronto that "The driver has a 4.8 rating of 5.0, and no similar complaints in his history."


Weinzettl said that Uber's New York office confirmed with him that the incident was not a mistake. "The driver had been inactive for two weeks and had only made three trips during June 4th (Sunday). All three trips happened to be from Montanas and every customer received mixed and matched mouldy old food with at least one item fresh from Montanas," he said in an email. 


Uber offered him $25 in Uber credit.


He added that Uber offered him $25 in Uber credit, and that a representative for the company told him that the driver was terminated and would not drive for the company again. He said the representative also told him that Uber plans to press charges on the driver. 


Mashable followed up with Uber to try to confirm Weinzettl's statement, but the company did not immediately respond to a request for comment.


Weinzettl stressed that Montana's was gracious in handling the situation. 


"They got me to come to the restaurant to make me a fresh brand new batch of food right after explaining the situation so we didn't go hungry the same night this happened," he said. "They've also reached back out to me and have offered us a free reserved dinner for two." 





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The best marketers are mad scientists

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We’ve come a long way since the Mad Men era of marketing and advertising. The modern marketer is as much mad scientist as inspired creative, thanks to the proliferation of data and tools to access and analyze it. Just as inventor Thomas Edison was able to run 10,000 different experiments, changing a little something here, a little something there, until he found the formula that worked, the best marketers today use their creative side to come up with hypotheses, and can then perform experiments to prove their usefulness. The science of marketing has become increasingly, well, scientific. 


Given the revelation that hyper targeted marketing is more effective marketing, it’s no surprise that almost every marketing department or digital agency out there will tell you they’re “data-driven.” But at this point, “data-driven” marketing is more of a minimum requirement than a differentiator. Without data supporting them, marketing recommendations would be no better than opinions, and analyzing ROI would be imprecise, at best. But if every marketer is incorporating data into his or her campaigns, why is it that most marketing messages, no matter how they’re delivered to consumers, seem to be forgotten within a matter of seconds? And why is it that marketing funds get spent with executives and teams struggling to answer the simple question “What did we get out of that?” 


Jon Brody, CEO and co-founder of , a growth marketing agency, says “The problem is that people have too much data and are making fewer good decisions because they’re so data-driven. You need to be ROI-driven,” he says. Effective marketing is about optimization. That’s why Brody and his team, who have worked with everyone from startups backed by Y Combinator to Fortune 500 companies, approach marketing like scientists in a lab. 


In short, he says, “We run marketing experiments to help businesses grow.” This type of approach has worked for Ladder, and it can work for any team that takes the following five tips to heart: 


1. Don’t be afraid to take risks


When you’re experimenting, you’re going to find out what doesn’t work on your way to finding out what does. “Data driven marketers build hundreds of audience segments and cross them against thousands of targets,” says Dennis Yu, Chief Technology Officer at , a provider of courses on Facebook marketing, “But with so many combinations possible, each experiment can have only a few dollars of budget and a few units of effort against them. Most marketers cannot scale to this efficiency, since they are of the ‘I already tried that’ mentality.” Don’t fall into this trap. Keep experimenting, keep taking risks. Failure is built into the process. Learn from it, and proceed.  


2. Take advantage of the tools available


There are new technologies appearing almost daily that allow marketers to measure performance. “Native platforms like Facebook are increasingly as good (or better) at optimization than any human or even the current crop of ad tech tools that were built to optimize what you’re already doing,” Brody says. The opportunity that these platforms present is enormous.  


Larry Kim, CEO of mobile marketing software company Mobile Monkey and a popular speaker at digital marketing conferences, is one of the top marketing “mad scientists” of our age. He uses tools like to analyze how large the rewards are for having an above average CTR (clickthrough rate) in Google Adwords, leading Kim to conclude that “Google so greatly rewards high CTR/Quality Score ads (and conversely penalizes keywords with lousy CTRs) that an awesome hybrid solution becomes apparent: use your content marketing efforts to cover informational keywords with SEO content and commercial keywords via PPC.” Sound mad? Don’t worry, read and you’ll see how his experiments can help you save a lot of money on your next paid search campaign. 


3. Don’t work in silos 


You’ll be using much of the same data to inform all aspects of campaign development — from strategy, to creative, to execution, to placement. When your team works closely together throughout every step of the development process, each team member gains a better understanding of how his or her work affects the efficacy of the entire campaign and drives ROI. Every member of your team should be ROI-driven. 


4. Remember what you learn


Your team shouldn’t have to reinvent the wheel every time you begin a new project. Ideally, you should be keeping track of what you learn — what works and what doesn’t for certain types of businesses or industries, how audiences respond to certain messaging, what tools are most effective — so that you’re able to start building some institutional knowledge that new employees can later tap into. 


5. Don’t stop optimizing


Just because you’re seeing a lot of success with a particular campaign doesn’t mean you should rest on your laurels. There’s always room for improvement. Plus, the more you experiment, the more you learn. If you’re keeping track of that additional insight (see above), you can apply it to your next campaign. 


The more you experiment, the better understanding you’ll have of which data actually matters. Moreover, collecting additional data that ties marketing spend to campaign performance — across the marketing funnel — will give you a better idea of how to best spend the money in your marketing budget. That’s what being ROI-driven is all about, and that’s what leads to real growth for your company.




Josh Steimle is the author of Chief Marketing Officers at Work and the CEO of MWI, a digital marketing agency with offices in the US and Asia, and despite being over 40 can still do a kickflip on a skateboard. 










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This startup wants to be the QVC of your smartphone

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Eric Feng thinks he's found the perfect intersection of media and online retail, and it's, well, a little outside the box.


The former Hulu executive and Kleiner Perkins partner is launching a new shopping platform built entirely around an obsession among certain parts of the internet with so-called "unboxing" videos.



The company is called Packagd, and Fang wants it to serve as an umbrella for a stable of apps centered on specific product categories. So far, there's only one: a tech-focused property called Unboxed. A beauty-centric addition is also in the works. 


Each app will consist of a constant video stream of people unwrapping, talking through, and sometimes reviewing various products, most of which will be pulled from existing content on platforms like YouTube (with each creator's permission, of course). 


Feng bills it as a sort of QVC shopping network for the mobile-first world.


"QVC has built an enormously successful brand," Feng said.


Packagd plans to supplement its secondhand videos by tapping unboxers with established online brands to host live sessions, where they answer questions, chat, and sell products. 


Below each video is a buy button for every product featured in a given segment, usually via Amazon or another big retailer. Creators collect all of the affiliate revenue—a commission of sorts—that retailers pay for those items as compensation for their time.



Packagd doesn't see a dime from those deals. Instead, the company plans to make its money through original video content sponsored by a brand. For instance, Best Buy, one of the app's initial sponsors, might host a showcase with one of its floor managers.


Packagd will also sometimes sell its own strategically selected products if its data shows there's an opportunity in a space.


Kleiner Perkins put up $1.5 million to get the company off the ground, and it's also raised a funding round of $6 million from other high-profile investors. 


Feng thinks this model will work because unboxing videos sit at a unique crossroads between marketing content and entertainment. As long as experts are vetted and objective, there's not much conflict between the goals of a quality seller and those of an enthusiast with an audience. 


"It's really the sweet spot," Feng said. "The lines are starting to blur."


That's not to say there will be any fuzziness around what's paid for by a sponsor and what's editorial content. Feng says the distinction will be clearly labelled.


That's because, like a media outlet, Packagd relies on the trust of its users above all else. People will only visit if they feel like its a fair-minded place to learn about products about which they're enthusiastic.


Feng doesn't want it to be a one-and-done shop; the goal is to get people to hang around on the app whether they plan to buy something or not. The company cedes customers who know exactly what they want to Amazon.


"If people hang around for long enough, maybe at some point they'll decide to buy some headphones or something," Feng said.





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Sex discrimination lawsuits pile up in Silicon Valley—and there's no end in sight

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Even for a Silicon Valley sexual harassment lawsuit, the case against UploadVR contains some bizarre details.


Among the various sordid allegations from the company's former head of social media, the company's San Francisco office had a room with a bed dubbed the "kink room." That's just one of the pieces of a lawsuit that alleges sexual harassment and discrimination at the company.


Not a surprise to Bari Williams.


"None of this shocks me anymore, sadly," said Williams, a noted voice in the tech industry for advocating for diversity and inclusion. Williams is also head of business operations at StubHub.


UploadVR is just one of numerous tech companies to be hit by claims of sexual harassment and discrimination in the past six months. Magic Leap, among the buzziest and most secretive startups, settled a lawsuit in May. Elon Musk's Tesla fired a female employee who had accused the auto manufacturer of wage discrimination and ignoring sexual harassment. Google and Oracle are both fighting off federal allegations of gender pay gaps. Uber is going through multiple internal investigations after a blog post revealed toxic workplace culture issues. Out of 215 claims reviewed by law firms Perkins Coie, 47 were related to sexual harassment. 


It's been almost two years since Ellen Pao brought the issue of gender discrimination in Silicon Valley to the forefront. She lost her case against Kleiner Perkins, in which she alleged the venture capital firm discriminated against women and then punished her for lodging a complaint. In her wake are other women who have refused to tolerate the "boys' club"-mentalities of the companies that employ them: Susan Fowler Rigetti and Uber; Tannen Campbell and Magic Leap; AJ Vandermeyden and Tesla; Elizabeth Scott and UploadVR.


"You’re not going to have 25-year-old or a 30-year-old in a charge of multibillion dollar company in anywhere else except tech"


Uber and those lawsuits are making headlines, but that doesn't mean much in Silicon Valley. Change remains elusive in a male-dominated tech industry that throws billions of dollars at young founders and cares almost entirely about how fast they can grow. That system shows few signs of changing. 


"There are plenty of other women who deal with similar things and just say, 'I’m going to move to a different group within the company.' These kinds of things get talked about amongst women like 'such and such company you don’t want to work there,' but we’ve seen a larger number of women taking action," said Elizabeth Ames, senior vice president of marketing, alliances, and programs at Anita Borg Institute (ABI), which advocates for women in the tech industry. 


Gender discrimination and harassment might have a higher profile since Pao's case, but it's not clear that it's a problem that's actually being addressed—even with companies at higher risk of lawsuits and bad press.


Uber, which was one of the companies that women engineers whispered about, provides a study in contrasts. The San Francisco-based firm appeared to be taking the situation seriously, hiring former U.S. Attorney General Eric Holder to investigate workplace issues after former employee Fowler Rigetti exposed the harassment she faced working there. Uber's board members received Holder's report last week, and it's expected to be presented to all employees on June 13 during the weekly all-hands meeting. 


It sounded promising until ABI dropped Uber as a partner last month and openly questioned the company's commitment to change.


"One of the things we look for is, What is the commitment from the top? Are you looking at the numbers in detail? Are you looking at the sentiment? What are you doing to make sure you’re looking at every process?" Ames said. Just hiring women to "fix your numbers" won't cut it. 


And why should these companies commit to change? Silicon Valley's worldview tends to applaud when founders move fast and break things. To this crowd, issues like gender discrimination are acceptable roadbumps for companies that are going to change the world. 


That's why much of the industry tends to treat discrimination and harassment claims with a sense of dismissive detachment. 


Techmeme, the tech news aggregator Silicon Valley types love to refresh daily, doesn't even typically share news about sexual harassment within the industry. 


"If we cover every tiny iteration of the scandal, do people think we are championing this as an issue too much? Is Techmeme turning into an advocacy platform for this issue?” Gabe Rivera told BuzzFeed in a profile of his company. According to the story, Techmeme will cover "cultural topics to the extent that they matter to the industry, or to a given company’s bottom line." 


And there's the rub. Advocates can point to research that has found diverse companies tend to perform better, but those arguments aren't being absorbed by the industry. Instead, the entrenched system is unchanged. One wide-ranging study found women account for only 11 percent of VC partners. In 2017, only 17 percent of startups had a female founder. When race is brought into the mix, women of color end up barely represented at all.


Those stats are easier to understand against the backdrop of surveys that show investors just don't care about diversity issues. 


The result is mostly white male founders getting millions of dollars from mostly white male investors with one directive—succeed at all costs. 


"You’re not going to have 25-year-old or a 30-year-old in a charge of multibillion dollar company in anywhere else except tech," said Leslie Miley, who currently works at Slack and became a whistleblower in diversity advocacy after he went public about Twitter's problems. "In other organizations you have to work your way up."


That's not going to change anytime soon. Venture capitalists might claim they think outside the box, but they have recipes for success like everyone else. The system, as they see it, is working.


"I am obsessed in results. And the way to be successful is to emulate successful people," investor and former Square COO Keith Rabois recently tweeted. He had been embroiled in a debate over whether it was reasonable to expect startup employees to work long hours—another issue that tends to alienate women, especially working mothers. 


Until those recipes start to change, success isn't the only thing that is repeating itself in the tech industry. Gender discrimination, race discrimination, and other problems are more visible, but just part of the cost of doing business.


Which is how you end up with beds with "kink rooms" in offices—and weary industry veterans who aren't surprised by them.





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The top 5 most over-the-top employee benefits from tech companies

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I’ve seen my fair share of company benefits after 10+ years recruiting for tech companies. Tech Startups in San Francisco are known for having extensive benefits from daily lunches to paid gym memberships or free monthly massages. Before I share some of the coolest benefits I’ve come across, I have a word of advice for new companies… 


Before Offering


I’ve learned from experience working with small startups and from founding Betts that benefits can become a tricky subject. 


When you are deciding which benefits to offer, keep in mind that as a company scales, the cost of benefits will increase too. Covering the cost of gym memberships for 10 employees becomes a drastically different cost when your team grows to 100. 


Also, be sure to think through the benefits you are offering. As fun as Summer Fridays sound, they can set your team up for a rough wake-up call come fall. 


Looking for some benefit inspiration? These tech companies go above and beyond. 


1. Elevated benefits


We’ve heard of companies paying for their gym membership. We’ve seen Instagrams of a friend’s team working at a food bank for an annual volunteering day. But having a $100 Wellness Credit to spend on whichever self-care tactic feels most personally effective? Now that’s interesting.


SalesforceIQ knows that people have different ways of relaxing, whether it’s a round of golf, a Zumba class at the gym, or hiking in the National Parks. SalesforceIQ takes a similar approach to their volunteering program, and lets employees pick the cause they’d like to spend their time on. 


They offer 6 paid volunteering days annually, and a monthly $100 stipend for wellness. Though I do believe that spending a day volunteering or running a 5k can be a great team building activity, being able to choose the specifics within a broader benefit is a great way to ensure individual satisfaction.


2. Need A Day? Take A Day.


Have you heard of unlimited PTO? It’s a trend in benefits that’s becoming increasingly popular in the benefits suite offered by tech companies. 


Atlassian’s version is called “Vacay Your Way.” Instead of watching your hours painstakingly accrue, unlimited PTO plans allow employees take time off when they need it. The theory behind this is that life happens, and usually not at the exact time you have accrued the perfect amount of PTO. 


If you need to take time off to care for family, recover from an injury, or just plain need a mental health day, these plans allow for that. The expectation is that work will be handled appropriately before taking an extended vacation, but it truly is the kind of benefit that treats employees as the responsible adults they are (… or should be!).   


3. Health, handled


Though insurance may not seem like the most exciting benefit, having extensive coverage can be a literal lifesaver. 


Indeed offers emergency insurance that sends an air ambulance anywhere in the world. While it’s not something you would necessarily plan for, having a speedy pick-up after falling on a hike in the Australian Outback could absolutely be a lifesaver. 


Want to have children, but not quite ready yet? Google, LinkedIn, Intel, Spotify, Facebook, Microsoft, Amazon and Wayfair are all reported to offer fully paid coverage for IVF and egg freezing. The initial process can cost upwards of $10k, with an annual storage fee of $800. 


While the idea sounds great to empower women’s choices about having children, a scrappy start up may want to think twice before offering this as it would be extremely costly to scale. 


4. The list goes on and on!


Imagine working in an office with a Zen room for meditating and receiving complimentary massages. What if I told you that same company would also send you to one conference of your choice annually, and keep your bookshelf stocked with the help of Amazon book gift cards? Not to mention the onsite “OctoDojo” gym… Github’s benefit suite truly does go above and beyond. 


5. Beach House


Perhaps one of the more creative benefits I’ve seen, Y Media recently announced that it rented a home in Hawaii indefinitely for all employees to use. 


With 10 bedrooms, and similar homes going for $10k a week on Airbnb, this beach house seems like a luxurious getaway. Every employee, no matter their title or length of tenure at Y Media, can book a week vacation there. Talk about vacation envy! 


Having major FOMO?


Glamorous trips and company Zen gardens aside, not all benefits have to be encrusted in gold to feel plentiful. 


Some of the best perks turn out to be relatively inexpensive. Recently at Betts Recruiting, we had a beer pong tournament to celebrate the team crushing their quotas at the end of the quarter. The office ended up hustling more for a BP tournament than for a Spiff with awesome seats at a Chance the Rapper concert! 


Having random partners and a bracket on a whiteboard turned out to be the perfect way for people to get to know each other better, and definitely raised some healthy competition.






Carolyn Betts Fleming is the Founder and CEO of Betts Recruiting, the leading global recruitment firm specializing in matching revenue-generating talent with the world’s most innovative companies. 







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Curatio wants to be Tinder plus Facebook for health and disease communities

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Curatio is a way to manage a disease and talk to people going through the same thing.
Curatio is a way to manage a disease and talk to people going through the same thing.

Image: Shutterstock / 279photo Studio



Anyone going through a health crisis or living with a chronic condition is familiar with the same struggle: you want to find people who understand what's going on in your life, but to find those people, you'd probably have to share information about your health more widely than is comfortable. 


Curatio is trying to solve both those problems. The social app promises to be a combination of Tinder and Facebook for health—and a way to combat the isolation and stigma that can come with health issues. 


"It's a pain point every single person has at some point in their lives, for themselves or for a family member or friend," said Curatio founder Lynda Ganzert-Brown. "If you're mid-stride in your career, you're probably not going to go onto a social media platform and say, 'I just got diagnosed with Type 2 diabetes.' It's not the same type of social experience as looking for a restaurant recommendation." 



Curatio first launched through a startup competition in 2013 and revamped in past weeks to serve 10 different health communities. The app acts like an online dating app to connect you with people who have similar health experiences, down to exactly which symptoms they're experiencing. Then, anyone you connect with becomes part of your network to create a news feed that's like a HIPAA-compliant version of Facebook. 


"It's a pain point every single person has at some point in their lives."


Since health information is involved, privacy is key. Anything you share only goes to people you've approved to see it. And you can't be totally anonymous, but you don't have to use your real identity. 


There's also an AI concierge to answer questions about health information and a section for personal disease management and health tracking. Curatio also licenses its technology to other health providers and communities for their own social tools.   


So there are a lot of moving parts, especially when you consider that there are various different communities on Curatio: menopause, traumatic brain injury, heart disease, the blood disease Thalassemia, Crohn's disease and colitis, Type 1 diabetes, and a community for caregivers. 



Shirley Weir founded the Facebook group Menopause Chicks, which transferred their community over to Curatio. 


"If somebody comes to my community [on Facebook] and says, 'I'm losing hair,' I can give them information on experts or books," Weir said. "It's different to say, 'Talk to these four women who also experienced hair loss.'"


Curatio users can be members of multiple communities. Many people in its menopause community, whose average members are women in their late 40s, are often dealing with other health conditions, especially as caregivers, Weir said. 


Ganzert-Brown declined to provider user metrics, but said Curatio users are now in 31 countries. 


The health tech space is hot right now—even Apple is devoting significant resources to healthcare apps. 


By putting disease management tools in the same place as a specialized version of Facebook where everyone understands what you're going through, Curatio hopes to cut through the noise. 





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Nowhere on Facebook is safe from ads—including instant articles

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The Guardian is out. So is The New York Times.



Facebook has failed to keep the two of the most reputable newspapers on board with Instant Articles, the publishing platform where articles are uploaded directly to the social network.


But Facebook is not giving up. On Thursday, the social network added more ad placements in Instant Articles. Any publisher can now insert ads in the related articles section, located at the bottom of the page. 


The format, which was running as a beta test since March, is another way Facebook is hoping to drive more revenue to publishers, while putting a bit more money into Facebook's own pocket. The test partners have seen an "incremental increase" in average revenue per 1,000 page views, according to a blog post from Facebook. 


When Facebook introduced Instant Articles in May 2015, it preached a better reading experience for users. The new feature boasted a super-fast experience for users. Publishing partners could take advantage of Facebook's own rich-media tools. 


Sounds good except for a little thing called ad revenue, which is how most media companies pay the bills. At launch, media outlets could keep 100 percent of the revenue if they sold the ads themselves and 70 percent if Facebook sold them. The articles didn't have much in the way of ads, but Facebook promised things would get better.


They didn't. Publishers weren't finding success and began to walk away. While The New York Times was a launch partner, the media outlet dropped Instant Articles last month. 


"The simple answer is [Instant Articles] simply wasn’t performing for us on an advertising and subscription conversion front," Kinsey Wilson, editor for strategy and innovation at The New York Times, told Mashable in April. "We’re not testing an ideological position. We continue to work closely with Facebook and have a very strong partnership."


Of course, not everyone is out of Instant Articles. Facebook now has more than 10,000 publishers using the system, growing more than 25 percent over the last six months. It pays out more than $1 million per day to publishers via Facebook Audience Network, the social network's own ad network. 


Facebook isn't unaware that publishers are still deterred by the lack of revenue and subscription conversion. The company created the Facebook Journalism Project in January and has been on a listening tour for the last six months, hearing publishers' complaints. 


At F8, Facebook's annual developers conference, Facebook hosted an off-the-record day of events specifically for publishers. Several attendees told Mashable the event was a failure, but Facebook is working on what it determines to be solutions. 


Instant Articles has been a topic of debate at many of the largest digital publishing conferences. For example, Campbell Brown, Facebook's first-ever head of news partnerships, spoke at ROAR,  social media management company SocialFlow's user conference held in May. 


"For those who aren’t achieving that goal we want to work on that," Brown said during her keynote. "If we can get the monetization right, we think it will be better for everybody."


Facebook is also promoting other tools within Instant Articles. Publishers can build "call-to-action" units, where they can encourage newsletter sign-ups or Facebook Page likes. 





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Annnnd another Fox News host just blasted Donald Trump

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Fox News anchor Neil Cavuto blasted President Trump on Tuesday after the president fired off another one of his infamous tweets attacking the "fake media."


During his call out, Cavuto burned Trump with a spin on a classic breakup line, saying: "It's not the fake news media that's your problem, it's you."


The Fox News host went on to discuss Trump's "scapegoating" and "refusal to see" his own actions, giving the president a brutally honest piece of his mind.


Cavuto certainly isn't the first at Fox News to fire back at Trump. Shep Smith, on numerous occasions, has blasted Trump, as the anchor attempted to explain "fake news" to the president, make sense of Kellyanne Conway's microwave comments, and counter Trump's wiretapping claims against Obama.


Fox News anchors are simply fed up.










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